Fast Company | You Are Your References
Interesting take on modern "references":
No person or company can escape their past. You can no longer change your prices with impunity, because the old price lists may be cached at The Internet Archive's Wayback Machine (www.archive.org ), which regularly takes snapshots of Web sites and stores them forever. With a little care, you won't hire a manager with a history of abusing his employees, because the lawsuits are all in the public record.
So what should we do? Should we fret and live in fear of our past actions and words coming back to haunt us? I don't think so. There's a bright new opportunity just sitting here, waiting for organizations and individuals to take advantage of it: Spend your future creating your past, starting right now. Live your life out loud, well aware that everything you say can (and will) be used against you (or for you). Treat every customer as though he could turn into a testimonial. Treat every vendor as if she could give you a recommendation. And then, when the time comes, the seeds you've sown will pay off.