June 14, 2006

Podcast Academy 3

On June 15 & 16 I'm going to Podcast Academy 3. I am looking forward to learning more about how to create, distribute, market, and monetize podcasts. I got some experience with online audio and video while working on what was then called Chess.FM (now ICC Webcast) with the Internet Chess Club.

The barriers to entry for media publishing are plummeting on all fronts. Doing online interviews and creating medium quality audio content seems to require tools that are free or relatively cheap. RSS feeds make online distribution a reality (for a select but valuable audience). iTunes and the blogosphere make inexpensive marketing possible, if not easy to do. Monetization is still a mystery to me. In the long run, the Dave Winer school may prevail, a blog or podcast is an advertisement for creator and adds to the value the creator can supply and charge for. I can live with that. Posted by georgegmacdonald at June 14, 2006 02:19 PM