February 03, 2005

The Value of Search Engine Optimization

Wired News published an article entitled Googling the Bottom Line. The pull quote:

Although my hunch was that the results would show benefit to cracking Google's top 30, I didn't realize just by how much. In fact, it is extraordinary. Oneupweb found that the first month a site appeared on the second or third page of Google results, traffic increased five times from the previous month, and in the second month, traffic was nine times greater. The number of unique visitors tripled when a company moved up from page two to page one, and in the second month doubled again to more than six times the traffic it received before it broke the top 10. More importantly, Oneupweb discovered a correlating impact on sales: 42 percent more the first month, and nearly double the second month.
The data is a bit self serving, coming from a company selling search engine optimization. But I believe that getting into the first page of the search listings is worth a lot to a company with a major web presence..

Posted by georgegmacdonald at February 3, 2005 11:54 PM